Strategic Planning

… the foundational roadmap to achieving results and organizational health.


[Strategic Planning]


A successful strategic planning process communicates the ideal future view for your organization, evaluates the current conditions, establishes action plans to bridge the two, and puts in place mechanisms that ensure traction and implementation.

Our Approach to Strategic Planning 

Greenway’s strategic planning advisory and facilitation is founded on the careful consideration of every company’s cultural nuances, the thoughtful design of an encompassing process that includes all stakeholders, and crafting comprehensive integration activities to gain momentum. Having walked the same path as business owners and design leaders ourselves, we understand the responsibility of ownership, the challenges of growth, and the importance of creative leadership. The counsel we provide is derived from our business expertise and experience working with a diverse group of firms within the architecture and design profession and organizations for over 20 years.


Exploring alternative business scenarios and formulating action-oriented contingency plans over multiple time horizons are fundamental practices to ensure financial resilience and sustain a healthy firm when a crisis hits.

Scenario Planning & Crisis Strategies

Our work during the COVID-19 crisis has generated an array of strategies to respond to the economic disruption. Drawing on our recent research, discussions with AE firm leaders and other business leaders, as well as broader business and academic studies, Greenway has created guidance and insight to guide a way forward.

Our crisis centered work is focused on protecting your firm’s staying power by stabilizing and growing project business. This requires a shift in the interrelated elements of business development strategy and operational plans.


Crisis Recovery Blueprint

Shifting Business Strategy

Winning Strategies of Best in Class