Firm Valuation

Greenway’s experience in the design, architecture, and engineering sectors provides us with a unique understanding of the drivers of your firm’s value.


[Firm Valuation]

Greenway’s valuation work focuses on the future.  We help firms to identify and capture  opportunities to strengthen their practices and build future value for all stakeholders.

Firm Valuation Services 

Greenway conducts firm valuations for many purposes, including internal
ownership transfers, mergers and acquisitions, and ESOPs.

We consider the full spectrum of traditional valuation methodologies based on assets,
cash flow, and intangibles. Most importantly, our practical market experience enables us
to calibrate our findings with actual current market conditions and valuations. Our
ongoing transactional work with both sellers and buyers provides real time insights
into structuring and terms, as well as pricing.

This hands-on market perspective is especially important in today’s uncertain
environment as sellers and buyers navigate the impacts of the pandemic on firm
valuations and transaction structures.

Our firm valuation philosophy is to provide a thorough analysis supported by ongoing
research and direct market experience. We present our findings and recommendations
in a clear and common-sense manner that minimizes financial jargon and maximizes

Our ongoing industry research and our diverse M&A experience reveals
that qualitative considerations frequently outweigh quantitative calculations; transaction
terms prove more important than nominal transaction prices; and straight forward
valuation methodologies generate more useful results than complex, opaque algorithms.

Our experience and focus on design-driven business for over twenty-five years affords
us in-depth knowledge of hundreds of firms and an understanding of current market
values.  As a result, we provide indications of value in a time- and cost-effective manner.

Current Market


Our assessments help firms to understand their current fair market value, and the action steps that can be taken to enhance firm value and to ensure the long-term health of the firm.

While firm values are driven by historical and projected financial metrics, much of a design firm’s value is comprised of the intangible goodwill associated with the firm’s brand, reputation, employees, and client relationships. We evaluate an array of qualitative elements using a proprietary methodology that benchmarks and values these important intangibles in an easily understood framework.



Leading and Letting Go

Enhance Firm Profitability

The Intrigue of International Practice