Firm Value

Greenway’s experience in the design, architecture, and engineering sectors provides us with a unique understanding of the drivers of your firm’s value.



Investments to strengthen the firm’s ability to generate sustainable earnings and cashflow ensure design practices will have the strategic financial resources necessary to attract top talent and do their best work.  Proactive steps to position the firm for the future serve not only to ensure the firm’s legacy, but these same actions directly benefit the firm’s current valuation as well.

Explore Greenway’s Spotlight on  BUILDING FIRM VALUE


Firm valuations are only the starting point for a holistic, strategic discussion around how to build and unlock value for all stakeholders.  Greenway’s valuation work focuses on the future.  We help firms to identify and capture  opportunities to strengthen their practices and build future value for all stakeholders.

Greenway conducts firm valuations for many purposes, including succession planning, internal ownership transfers, mergers and acquisitions, and ESOPs.  Our valuation findings empower firm leaders to guide practice strategy.

Design leaders need a practical, intuitive roadmap to guide how they can build long-term firm value.  Our assessments help firms to understand their current fair market value, and most importantly the action steps that can be taken to enhance firm value and to ensure the long-term health of the firm.

We consider the full spectrum of traditional valuation methodologies based on assets, cash flow, and intangibles. Most importantly, our practical market experience enables us to calibrate our findings with actual current market conditions and valuations. Our ongoing transactional work with both sellers and buyers provides real time insights into structuring and terms, as well as pricing.

This hands-on market perspective is especially important in today’s uncertain environment as sellers and buyers navigate the impacts of the pandemic and other economic headwinds on firm valuations and transaction structures.

Our firm valuation philosophy is to provide a thorough analysis supported by ongoing research and direct market experience. We present our findings and recommendations in a clear and common-sense manner that minimizes financial jargon and maximizes usability.

Our ongoing industry research and our diverse M&A experience reveals that qualitative considerations frequently outweigh quantitative calculations; transaction terms prove more important than nominal transaction prices; and straight forward valuation methodologies generate more useful results than complex, opaque algorithms.

Our experience and focus on design-driven businesses for thirty years affords us in-depth knowledge of hundreds of firms and an understanding of current market values.  As a result, we provide practical insights on firm value in a time- and cost-effective manner.


Leading and Letting Go

Enhance Firm Profitability

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