Market Research

It is not uncommon that leaders of firms are immersed in running the enterprise that it is hard to see the signs of change on the horizon in their industry and markets. Consequently, they risk missing crucial insight into forces and factors that could affect their strategic decisions.

Greenway Group brings together custom research, trend analysis and thought leadership to provide decision-makers with actionable insight into market opportunities and trends. This foresight allows leaders to make accurate and confident decisions in guiding their firms, allocating resources, and leveraging emerging opportunities.

We combine deep knowledge of the A&D professions and research expertise to provide clients with insight into a unique business problem or an exploration of an opportunity. 

Our research and trend mastery services include:

  • Customized research programs
  • Foresight and trend workshops
  • Situational analysis/ Scenario planning

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