Market research is foundational to the design of a strong practice.
In our own study of high growth firms, we found that those companies who do systematic and structured research on their target client groups are more profitable and grow faster.
The challenge for many firm leaders is to devote the time to that effort. Consequently, they risk missing crucial insight that could affect their strategic decisions.
We combine deep knowledge of the A&D professions and research expertise to provide clients with insight into a unique business problem or an exploration of an opportunity.
Our market research services include:
- New geographic market and practice area potential
- Client perception survey
- Peer and best of class firm comparative benchmarks
- Decision support
- Foresight and trend workshops
- Situational analysis/ Scenario planning
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