Market/ Business Development

Postioning Your Firm | Acquiring & Retaining Business

Greenway Group works with clients that seek to rise above their current market standing. Our work in this realm aims to build and implement effective market communications, business development and client relationship management.

We conduct market research to gain a more accurate understanding of how your firm is viewed by clients, prospective clients, and potential new geographic and practice area growth opportunities. We view market research as foundational to the design of a strong practice. In our own study of high growth professional services firms, we found that those companies who do systematic and structured research on their target client groups are more profitable and grow faster.

Your firm’s market strategy connects your goals to market actions to attract the type of clients that the firm wants to serve and how the firm positions itself in the marketplace. Market strategy is the culmination of research, branding, messaging, and an integrated set of business development and communication tools.

Our market strategy services provide comprehensive support for firms that seek to develop best-of-class practices.

  • Marketing and Business Development Strategies
  • Custom Market Research
  • Geographic Growth and Practice Expansion Analyses
  • Brand Integration


  • Business Development
  • Communications Strong internal and external communication is essential to the success of every part of a professional service firm and is one of the hallmarks of best-of-class firms.
  • Market Research Greenway Group brings together custom research and thought leadership through DesignIntelligence with critical analysis to provide decision-makers with actionable insight into market opportunities and trends.
  • Brand Strategy Brand for professional services organizations is both encompassing and essential.